Roofers: Stop Believing These Follow-Up Myths

Why Roofers Get Stuck in the Follow-Up Trap

I hear this all the time from roofing company owners: 'Follow-ups are just too time-consuming!' And look, I get it. Running your own business is already a juggling act—throw in managing leads and it can feel like you're trying to juggle with one hand tied behind your back.

But here's where the story often goes wrong. Many believe follow-ups need to be done manually, costing them hours each week. The truth is, some of the most successful roofers out there aren’t spending endless hours on follow-ups. They're using systems that do it for them.

Myth: Response Time Doesn't Matter That Much

A lot of roofers think, 'We can get back to them when we have time.' After all, it's not like they're going to choose a different company just because you took an extra day to reply, right?

Honestly? That's a dangerous mindset. 78% of customers go with the first business to respond. Speed-to-lead is the number one predictor of close rate for local service businesses. It's not just about being faster—it's about winning jobs and new clients.

Myth: You Need a Full-Time Office Person to Handle Leads

Here's a common belief: to manage leads effectively, you need someone sitting by the phone all day. It's the 'we need more people' syndrome that many fall into.

But the reality is, that person could be a well-set-up automation system. Automated scheduling eliminates an average of 23 back-and-forth messages per booking. Imagine the time saved!

Myth: Consistent Follow-Up Is Overkill

Some roofers think, 'Following up more than once or twice is too much. It might annoy them.' But let me ask you this—how many missed opportunities are you comfortable with?

Inconsistent follow-up costs mid-size service companies $38,000 annually on average. Those 'just checking in' emails? They can be the difference between a sale and a missed call.

Myth: Automation Makes Your Business Feel Cold

People often argue that automation removes the personal touch from their business operations. They worry clients feel like they're just another number in a queue.

In reality, automation can enhance customer experience by providing timely, accurate responses while freeing up your time to build more personal relationships. It's all about using automation to handle the repetitive tasks so you can focus on what you do best—building roofs and relationships.

• Automate routine tasks to free up personal time
• Use personalized templates for automated responses

What This Means for Your Roofing Business

Embracing automation doesn't mean losing control or quality. It's about enhancing your ability to manage leads, improve response times, and ultimately, close more deals. The key is balancing automation with personal interaction.

By busting these myths, you open the door to more efficient operations, happier customers, and a healthier bottom line.

Are You Falling for These Myths?

Ready to Bust These Myths for Good?

If you're ready to turn these myths upside down and transform your roofing business, let's talk. Automation doesn't have to be a mystery. It's a conversation away from changing how you operate.

Schedule a free 30-minute strategy call with me, Jon DiPilato, and we'll see if automating your follow-ups makes sense for you. No pressure, just a friendly chat on how to make your work life a bit easier.

1. 1Visit https://cal.com/jon-dipilato/30min
2. 2Select a time that works for you
3. 3Let’s have a conversation about your business needs